One way to learn about copywriting is to keep reading about it. Books are relatively inexpensive, and some of them can be read for free if you have Kindle Unlimited. Regardless if they cost $20.00 or less doesn’t matter if it’s good information that you will learn from.
Copywriting 2019 by James Stone
This book is full of the copywriting information you need for modern times. He gives details on how to finish your projects in a way that they will ensure that they perform the duties you want them to. Want more traffic, more views, and more buys? This book gives you a lot of good details. The book is short and to the point with lots of ideas on how to incorporate the techniques mentioned.
You will learn the basics of using copywriting including how to pick a niche, do your research, and write for your audience. Learning to sell via your content by writing converting headlines, testing, tracking, and other tricks to close sales are included. He includes a 30-day copywriting plan to help you get started on the right foot.
This book is an overall guide on using copywriting techniques in your headline, calls to action, emails, blog posts, and more. The writer touches on every aspect of copywriting online and off by including print and direct mail. You will even learn how to incorporate copywriting into your press releases.
The writer spent 44 years copywriting before writing this book. You get a nice overview of how to write an advertisement. He goes over the fundamentals of copywriting, which is to get attention, show the advantage, prove everything, persuade, and include the CTA.
The Creative Copywriter's Companion: One of America's Most Award-Winning Copywriters Explains How to Write Great Creative Copy. Covers All Traditional and Digital Media. by Tom Attea
This author has attempted to write a book to cover all aspects of what makes you a great copywriter. You learn about band positioning, frame of reference, developing slogans, and so much more with this book. He talks about writing copy for digital media versus print media and how you can do both well. He also includes websites, landing pages, online ads, social media, and more.
Check out these great books on copywriting first, and if you find more books that you want to read, share them with your friends. Good information is good information regardless who wrote it or when it was published. The copywriting rules have not really changed much since the “mad men” advertising days. You still want to put your audience first and your products and services in front of their mind when they need the information most.