Recent Posts

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June 27, 2016
Pain Points: What You Must Know About Your Potential Clients

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? We’re […]

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June 27, 2016
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a […]

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June 18, 2016
Copywriting 101

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. How to Know the Difference Features vs. Benefits We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only […]

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June 18, 2016
You Probably Don’t Realize these 7 Surprising Places You Are Using Copywriting

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at […]

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