I’m really not sure who coined this phrase but I’ve heard it multiple times over the years, across multiple different industries, and it holds significant truth. If Your WHY Doesn’t Make You Cry, It’s Not Big Enough WHY did you start your business? WHY do you get up every single day and work? Everyone should […]

Authenticity Check Authenticity is a buzzword that you may get sick of hearing yet it’s a really strong concept wrapped into one single word. That one word describes the level of honesty and truthfulness associated with a brand or a business. If one is truly authentic, their true personality will shine through their marketing materials; […]

How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and you’re losing steam. Or, worse […]

Spread Kindness to Ensure Loyalty…From Team Members to Clients Hiring and training new team members is a time-consuming experience so it’s worthwhile to value their skills and treat them well so they remain loyal to you. Of course, no one can predict when a change will become necessary but valuing your team members can lessen […]